Starting e-commerce business in EU

Our tech savvy lawyers can help you to establish e-commerce business correctly and make sure it is in line with the latest EU legislation.

Why start e-commerce business
We live in the information society now and all want to do business online. Bezos, Zuckerberg, the Google guys etc have understood that early. It's cheaper and easier to start and fail minimum costs (well, at least until you see it's successful).

How to start e-commerce business
Choose and start a company properly apply for permissions or licences when required. Make sure you understand how online contracts and payments work understand and follow consumer protection regulation in EU. This is important.

We can help you with
Registering a company for your e-commerce business. Advise on proper set up and usage of online contracts, electronic payments and cryptocurrencies. Making sure your company follows EU consumer protection and your customer relations overall are valid and enforceable.
Online contracts
Clever as Gates, Zuckerberg or the Google guys? But the ability to earn revenue in the information society also depends upon the binding legal agreement. We have a solid experience in advising e-commerce clients on the contract formation process when one of the parties is a computer (e-seller).
Smart contracts & blockchain
Agreement in the form of computer code and executable by the code. But who do you trust to write (read: interpret) the contract into the code? How to reduce a complex transaction to a computer code? What if the contract performance is not full though recognisable? Can the technology deal with natural human's ambiguity? Can a court stop the performance of a smart contract? Our lawyers have specific IT education and experience to advise on these new distributive ledger and smart contract technologies.
After 20 years of legal existence, and as the result of enhanced EU legislation (EMD II and PSD II), electronic money (e-money) has started a new life - mobile payments as Apple Pay, Google Pay etc. The benefits of e-money are clear to all involved in e-commerce and the money supply chain - its a cheap and simple method of real-world payment.

Can cryptocurrencies be the next development in money form? We've already seen how music, film and photos have become just ones and zeros (10010011), maybe it's about time to experiment with (at least centralized) crypto as alternative to cash? Ironically it seems now that crypto community needs a help from central banks as (decentralized) crypto has actually stopped being a currency and become a speculation vehicle - an asset instead of being alternative money as initially planned.

Consumer protection
Many non EU e-commerce businesses surprised at the fact that they can be sued in any EU national court under any EU national consumer protection law applied if they simply trade (target) with EU-based customers. That's because the consumer is put into unfavourable position from the start when try to shop at distance. And that's especially true when the consumer deals with a trillion-dollar corporation domiciled on another continent.

Experience

Online contracts
We advised a large EU based e-commerce retailer on the principles of online contract formation and their technical implementation, including consumer rights in distance contracts.
Smart contract
We helped a blockchain platform providing the decentralised escrow services and digital mediation as a dispute resolution tool.
Consumer protection
Over the years we have helped many EU consumers on question related to their rights in distance (online) contract, specifically in disputes related to jurisdiction of the claim (ability to raise action in his local court) and the choice of law (ability to apply the local laws).